Synopsis
This letter provides strategic advice to Weaver Consulting Group regarding their stance on corporate social activism (CSA) and corporate social responsibility (CSR). The paper recommends that the firm avoid CSA due to the risks of alienating clients with diverse views, and instead focus on CSR practices that emphasize client interests and professional integrity. By prioritizing client primacy, the paper argues that Weaver Consulting can enhance its reputation and client loyalty without engaging in contentious social issues.